Philadelphia – The Pennsylvania Liquor Control Board (PLCB) will host restaurateur, author, Emmy-award-winning television personality and acknowledged “Mayor of Flavortown” Guy Fieri on Tuesday, March 10, starting at 6:00 PM, at Fine Wine & Good Spirits Premium Collection, 180 W. Girard Ave., Philadelphia. Fieri will greet fans and sign pre-purchased bottles of Santo Fino Tequila Blanco.
Guy Fieri is one of the world’s most recognizable and influential culinary stars. In 2019, Guy received a star on the celebrated Hollywood Walk Fame, a rare feat for a chef. He began his love affair with food at the age of 10, selling soft pretzels from a three-wheeled bicycle cart called “The Awesome Pretzel Cart” he built with his father. After selling pretzels and washing dishes for six years, Guy earned enough money to pursue his dream of studying abroad in Chantilly, France, where he gained a profound appreciation for international cuisines and further strengthened his passion for food. He returned to the U.S. and graduated from the University of Nevada Las Vegas with a degree in hospitality management. Upon graduation, Guy jumped headfirst into the restaurant business, ultimately opening his own casual dining concepts in Northern California.
In 2006, Guy won Food Network’s popular television competition show, “Next Food Network Star” and was awarded his own series, the Emmy-nominated “Guy’s Big Bite.” Since then, Guy created a thriving culinary empire as host of top-rated TV shows including the iconic, Emmy-nominated “Diners, Drive Ins & Dives,” “Guy’s Grocery Games” and “Guy’s Ranch Kitchen.”
Additionally, Guy and his team have opened 75 restaurants around the world. On land and at sea, from the Las Vegas Strip to the Atlantic City Boardwalk, from South Africa to Colombia and from Costa Rica to Dubai, Guy’s culinary creations are enjoyed globally, every day.
A free tasting of Santo Fino Tequila Blanco (Code 0853; $42.99) will be available at the event for customers 21 years of age and older.
The PLCB regulates the distribution of beverage alcohol in Pennsylvania, operates 600 wine and spirits stores statewide, and licenses 20,000 alcohol producers, retailers, and handlers. The PLCB also works to reduce and prevent dangerous and underage drinking through partnerships with schools, community groups, and licensees. Taxes and store profits – totaling nearly $18.5 billion since the agency’s inception – are returned to Pennsylvania’s General Fund, which finances Pennsylvania’s schools, health and human services programs, law enforcement, and public safety initiatives, among other important public services. The PLCB also provides financial support for the Pennsylvania State Police Bureau of Liquor Control Enforcement, the Department of Drug and Alcohol Programs, other state agencies, and local municipalities across the state. For more information about the PLCB, visit
lcb.pa.gov.
MEDIA CONTACT: Shawn M. Kelly, 717.783.8864
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